OUR STORY
(FORGED BY DESIGN)
THE POWER OF TWO
We are the identical twins, Paola and Pamela Del Hierro—the IRON TWINS. Our Spanish last name translates to "of Iron," a truth that has shaped every chapter of our lives. We are bound by an unbreakable duality and an unyielding commitment to strength. We found our true calling in fitness, not as an escape, but as the foundational system to navigate life's toughest transitions.
OUR HISTORY
We became professional designers, mastering the craft of shaping vision into reality—Paola in Digital Marketing, Pamela in Web/Graphic Design. Yet, our greatest design project was not on a screen; it was the redesign of our own lives, a work rooted in our very soul.
Our story is rooted in a legacy of creation: our father, an actor and singer, and our mother, a professional ballerina. From them, we inherited a passion for art, movement, and the discipline of the stage.
THE TURNING POINT: DESIGNING STRENGTH
Our tenacity led us to CrossFit and Obstacle Racing in 2013. This wasn't just a change of hobby; it was the moment we recognized the need to architect a stronger life. The canvas changed from a computer screen to our own bodies. Our quest for the ultimate challenge landed us on History Channel’s "The Selection: Special Operations Experiment." That experience was a crucible that solidified our mission: to use the creative metaphor of design to build enduring strength. We realized that redefining midlife is not a fix—it is a masterful redesign of your mind, body, and habits, driven by the relentless will to push forward.
THE ULTIMATE DUALITY: MOTHERHOOD & MIDLIFE
This shared journey into motherhood wasn't a challenge; it was a profound, powerful moment of Dual Transformation—mentally, physically, and spiritually. It cemented the truth that the path you're on requires a new strategy. You cannot train at 40+ the way you did at 30. We didn't quit; we evolved.
We leveraged our expertise to become architects of healthy lives, co-founding Iron Army. Then, at 39, we were blessed with the ultimate testament to our twin connection: we found out we were BOTH pregnant, and both expecting boys.
MISSION
We leverage our twin connection, our iron will, and our lived experience to redefine midlife. Our mission is to ACTIVATE the transformation and FORGE the strength within every woman over 40. We champion the dual power of mind and body, SMASHING the myth of the one-size-fits-all approach, and demand you live fearlessly with a Warrior Mindset. Your next chapter is not just an opportunity—it is a MANDATE to become a higher, stronger version of yourself.
Join us on this powerful journey. In our sisterhood, we are truly #strongertogether.